ROUTE DU RHUM 2018

ROCHE BOBOIS had the pleasure of being one of the partners of the great world-renowned sporting event, ROUTE DU RHUM – Destination Guadeloupe, for its 40th anniversary.

The brand arranged the space reserved for members of the ‘Club Rhum’, which is in the centre of the Palais du Grand Large in Saint Malo (Brittany, France). This space was the meeting point for representatives of hundreds of businesses hailing from Brittany and Guadeloupe (French Caribbean island) as well as for sponsors and official partners of the race.

BUBBLE models dressed in colours which call to mind the colours of the race’s flag were chosen for the occasion. These were arranged alongside EDITO armchairs and some of the other brand’s emblematic models such as the LEGEND bookcase or the AVA chairs.