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Le Mag
January 2025
In 2025, Roche Bobois returns to television and digital media with a new brand film produced by BET Paris.
Directed by Dean Alexander, a multi-award-winning American photographer and director who is also a committed Francophile, the film offers an elegant play on Frenchness as a means to showcase some of the Brand's most iconic pieces.
Set to an original rendition of “ Parlez‑moi d'amour ”, a timeless French song, the film captivates viewers with its bold, fresh and light expression of the emotional power of French Art de Vivre – a spirit that Roche Bobois spreads around the world.
➔ View the products featured in the film