Design Shanghai 2024

Roche Bobois participated in Design Shanghai 2024, one of the major design shows in Asia. The brand unveiled its furniture designs and French art de vivre against a backdrop inspired by its advertising film “Le Carrousel”, turning its exhibition space into an enchanting production. At the same time, a series of interactive activities captivated and engaged visitors.
Roche Bobois has 3 Group-owned showrooms and 26 franchises in China. In 2023, the Chinese market was Roche Bobois’s fourth-largest global market; it continues to grow at a steady pace.