Le Mag

New Brand film

January 2025

New Brand film

In 2025, Roche Bobois returns to television and digital media with a new brand film produced by BETC Paris.

Directed by Dean Alexander, a multi-award-winning American photographer and director who is also a committed Francophile, the film offers an elegant play on Frenchness as a means to showcase some of the Brand's most iconic pieces.

Set to an original rendition of “ Parlez‑moi d'amour ”, a timeless French song, the film captivates viewers with its bold, fresh and light expression of the emotional power of French Art de Vivre – a spirit that Roche Bobois spreads around the world.

➔  View the products featured in the film

LE MAG